The aim of this activity is to measure the number of words that you know on this topic. Below is a list of words related to this topic. Some of them are real English words, but some are wrong. Click on the ones that are real, and ignore the wrong ones. Clicking real words will increase your score, but clicking wrong ones will decrease it. When you have finished, click on the 'Check Answer' button. The program will give you feedback and advice on which words you need to learn.
Your score:
The real words of the wrong words are shown in blue.
accelerator
accessibility
brand
cartel
cluster (analysis)
competition
competitater competitor
components
convenience
corporate
coverage
cut-throat (competition)
display (material)
distributationdistribution
distributor
domestic
driving effect
economic model
empirical (research)
entry barriers
axcess excess
exhibition
guarantee
habit
identifineidentity
loyalty
mass-market
merchandiser
maximarketminimarket
mission
multipack
niche
panel
parallel
penetrasionpenetration
perceived (quality)
positioning
potential
premium
presteigeprestige
price-sensitive
propensity (to consume)
psychological
qualitative (interview/research)
quantitative (interview/research)
query
random (sample)
redempsionredemption
reference (price/value)
registered (trademark)
repositioning
satisfacsionsatisfaction
segmentation
service
stock
techniques
trend
turnaround
Match the word to the definition
Fill in the gap with the best word.
Material that will contribute to a finished product but is not the finished product itself is called a
component
.
(Answer: component )
A situation in which people compete with each other in an unpleasant and often cruel and unfair
way is called
cut-throat
.
(Answer: cut-throat )
The company put on an
exhibition
of its products to promote the business in the new market.
(Answer: exhibition )
A business that does not manufacture its own products, but purchases and resells those products is called a
distributor
.
(Answer: distributor )
This type of customer keeps coming back to buy the same brand and therefore has brand
loyalty
.
(Answer: loyalty )
A large market made up basically of the same goods for consumers is known as a
mass-market
.
(Answer: mass-market )
A
potential
market consists of all the individuals and organisations in a particular market who have some level of interest in the product,
but have not bought one yet.
(Answer: potential )
When the demand for a product (goods and services) decreases quickly following a rise in price and vice versa it is known as being
price-sensitive
.
(Answer: price sensitive )
When a customer asks for information about his account or about the product or service involved it is called a
query
.
(Answer: query )
The time it takes to get a job done and deliver the output, once the job is submitted for processing is known as
turnaround
.
