When Ole travelled round the country to sell his toys, he sold them all but did not receive a lot of money. Why? (4:45)
1. The buyers had no confidence in Ole’s toys.
2. The buyers saw Ole as a competitor and did not want to give him help.
3. The buyers did not have enough cash to pay Ole for the products.
4. Ole preferred to receive payment in kinds rather than money.
Why did Ole reject Godtfrey’s idea of saving a layer of coating on the wooden duck toys to save money for the company?(6:40)
1. He was angry that his son did not ask for his permission to do so beforehand.
2. He thought Godtfrey was too lazy to give the toys a third coating.
3. He thought Godtfrey’s idea was a silly way of cheating the customers.
4. He thought Godtfrey’s idea to cheat the customers could damage the company’s brand image.
The fire in 1942 burnt Ole’s workshop to the ground. What gave him the motivation to start all over again? (7:35)
1. His passion for the toy industry.
2. His sense of responsibility for his four sons.
3. His memory of his late wife.
4. His pride in his company’s name “Lego”.
Why did Ole say “I’ll take that as “Yes”” when he was asking Godtfrey for his opinion about buying the new moulding machine from Copenhagen? (8:16)
1. Godtfrey had implied “Yes” in his answer to his father.
2. Ole had a strong character and he did not like to be rejected by his son in making a proposal.
3. Godtfrey was not giving him a straightforward answer whether to buy the machine or not but he had not strong objection to the idea.
4. Ole was in a hurry and he just wanted to end the conversation quickly.
In which country was Lego developed? (11:26)
1. USA
2. Denmark
3. London
4. Copenhagen
When the Lego bricks were redesigned with tubes inside, the narrator said “Lego could be anything in the world over and over again and the imagination was the limit”. What does that phrase underlined within quotation marks mean? (12:04)
1. The children’s power of imagination could be limited by the physical properties of the Lego bricks.
2. Children playing the Lego bricks would lose their power of imagination.
3. Children could build anything with the new Lego bricks.
4. Children’s imagination would give Godtfrey further ideas for redesigning the new Lego bricks.
Why had Ole never gotten to see the success of the new Lego bricks which Godtfrey had redesigned by putting tubes inside? (12:37)
1. He was too busy doing research to find a better way to stick the bricks together.
2. He had travelled overseas.
3. He died before the new bricks were invented.
4. He had retired and left management of the whole Lego company to his son.
When Godtfrey rebuilt the Lego factory after the fire, the company’s business developed much before than before. What of the following is the most significant reason?(13:08)
1. Godtfrey decided to give up producing wooden toys in favour of selling plastic toy systems.
2. Godtfrey impressed the customers with his new modern factory.
3. Godtfrey’s newly built airport attracted many tourists to come to buy toys.
4. Godtfrey’s Legoland successfully attracted 650,000 visitors to come to buy Lego products.
Why did Godtfrey decide to build Legoland?(14:20)
1. He wanted to use it as a showroom of the Lego products.
2. He wanted to show off the success of his company.
3. He built it in memory of his late father.
4. He wanted to open a new source of income to finance his toy business.
What message did the commercial slogan did Godtfrey’s convey at the end of the programme?(16:30)
1. Godtfrey wanted to show people that he still remembered the lesson that his father had taught him when he was small.
2. Godtfrey wanted to promote the image of his company as one that would strive for high-quality products and care for children.
3. Godtfrey wanted to show his love for all children in the world.
4. Godtfrey wanted to set a standard for his workers to follow.